Project ekosport
shop
branding
redesign
E-commerce website redesign
As part of the Ekosport design team, I participated in the redesign of the multilingual e-commerce website, specializing in the sale of sporting goods. My work focused on the intersection of digital design and brand identity, in collaboration with the marketing, product, and technical teams.
On the website, I worked on the interface and visual consistency to improve readability, user experience, and overall brand perception. The goal was to modernize the existing site while respecting the established conventions of the user experience and the specific constraints of a high-traffic e-commerce platform.
Creation of a Unique Graphic Charter
In parallel, I played a key role in structuring the overall graphic charter. The logo already existed, but needed a clear framework for effective implementation. I designed templates for social media, newsletters, PowerPoint presentations, Word documents, and various internal and external print materials. These tools helped harmonize communication and facilitate daily content production.
This project allowed me to work on a comprehensive design vision, focused on usability, consistency, and efficiency, with a practical approach that the teams could directly implement.
